_________________________________________________________________________________
This is a group project (me, Ong Lyn-Hui, Chan Kah May),
which we are required to launch a campaign,
in collaboration with the Ministry of Health, Malaysia,
with a chosen topic related to health issue.
We chose the topic, drink water,
and came up with the title "Drink Wat3r",
to question "Drink What? (Wat)"
and to state out the 3R benefits of drinking water,
with our 3-words-slogan that all begin with "R",
Refresh, Rehydrate, Replenish.
The logo:
We had also designed a mascot for this campaign,
which is obviously inspired by a water droplet,
and we call him,
"Dr. Drop"
The mascot:
We proposed to organise an event,
on 22nd March, which is the World Water Day,
to raise awareness about the importance to drink enough water daily,
and to promote good habit of constantly rehydrate our body,
as a basic fundamental to a healthy lifestyle.
And for this,
we have also designed the gateway at the entrance of this event,
which is inspired from water ripples.
The entrance:
And finally,
and most importantly,
the print ads that we have made for this campaign,
focusing on 3 of the most interesting fact,
and some may say "magical",
about drinking enough water daily.
Print ads:
We had also created 3 radio ads to promote "Drink Wat3r" campaign,
which are available in either
mandarin, english or cantonese version,
which are available in either
mandarin, english or cantonese version,
through different local radio station to reach more people effectively.
