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The tagline "ICI: the better paint" was given as a requirement,
in this project,
where we were asked to create a print ad
for our client, ICI paints.
The whole concept is that,
a working adult,
which has watching television as his hobby,
could even give up his TV,
and having as much pleasure,
by watching the wall newly painted with lime green ICI paint.
The concept is further strengthen with enough reference and research,
to say that the colour choice of the wall, lime green,
is one of the natural colours which can calm a person's mind.
This print ad was executed in a very cartoonish way,
to show fun and colourful element in ICI company.
The TV is even used as a bench stool,
and the small yet noticeable plug switch on the wall,
is illustrated to show that he had gave up his TV,
and found much pleasure by only watching the wall.
