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This is the packaging design for F&N yoghurt drinks,
which I gave the product name "Slender",
which simply means slim down,
as it is the main selling point (product benefit) I am focusing on.
Tetra packs:
The tetra packs are designed to be like
a stomach, which consists of a belly button,
with pants, that its colour are set
according to each flavor,
green for kiwi fruit,
pink for strawberry,
yellow for vanilla,
purple for grapes.
Kiwi fruit flavor:
Strawberry flavor:
Grapes flavor:
This concept is further strengthen when they are sold in bulk,
which is the 4 in 1 pack,
where the holder itself is just a hard plastic wrap with holder,
but is complemented by the measurement ruler tape,
that is positioned just above the waist,
to show the slimming connection
between the packaging and the product itself.
4 in 1 pack:
