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The proposed logo design for the City of London corporate identity project
is constructed based on the five major elements below:
is constructed based on the five major elements below:
1) the uppercase letter "L" = London,
2) square shape = "Square Mile" (nickname for City of London)
3) arrow = direction and expand
4) viewfinder = perspective
5) title
these five core elements are then combined into one logo design with a simple message,
"a square mile in a new direction".
The logo comes with a slogan: "see the city differently".
Logo design:
3) arrow = direction and expand
4) viewfinder = perspective
5) title
these five core elements are then combined into one logo design with a simple message,
"a square mile in a new direction".
The logo comes with a slogan: "see the city differently".
Logo design:
Letterhead:
Envelope:
CD + cover:
Stickers:
Corporate collateral set:
The poster designs apply the famous landmark in City of London, the "Gherkin" as the main element,
and substitute one of them into either a rocket or a propeller plane,
which urge readers to see the city differently,
and that it represents the future of the City of London, launching high up into the sky.
T-Shirt design:
The T-Shirt design has a viewfinder in the centre,
which allow people to write anything they want on the shirt within the border with a felt marker,
to suggest that The City listens and cares about its people.
Brand identity guide:
