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Strategic Planning and Marketing Training subject.
This is an indirect advertising campaign for our client,
where the company sells health care products:
body suits, socks and mattress,
using Far Infrared (F.I.R), crushed tourmaline, negative ions and foot reflexology,
as their main feature.
Our objective for this indirect communication campaign
is to increase awareness about the benefits of F.I.R and negative ions,
and indirectly promote the products without mentioning the company's name.
The solution:
1) We'll send print ads to the public via email.
2) The print ads lead them to the neutral website "Healthy Go Lucky".
3) Inside the website, there will be information about
F.I.R, tourmaline, negative ions and foot reflexology.
They can interact and explore through some info graphic and games.
4) If interested, they can leave their contacts on the website,
where professional consultant can give advice personally,
and only by then, we reveal ourselves that we actually work for the company.
Print ads:
Email:
Facebook:
Website:
Online ad banner:
